SEO Benchmarks You Can’t Afford to Miss

The importance of SEO cannot be neglected in today’s modern times. You should check the existing rankings and see where you are positioned on the search engines. Here are some significant areas to benchmark when considering SEO:

Top 4 benchmarks that you cannot afford to miss for SEO:

21. No. of pages:

You should track the number of pages indexed on Google and other search engines. Duplicate web pages can harm your website as it may take longer time to get indexed. You should also check the coding of your website and check the Google’s index also.

2. Landing pages:

Landing pages play a major role in driving traffic to your website. Landing pages can be used to know how much traffic the website gets. The conversion rate can also be tracked.

13. No. of keywords:

Choosing the right keywords and maintaining keyword density is very important. Create high quality content with the right set of keywords if you want to achieve a higher ranking in the search engines. Understand the performance of the keywords and make changes if required.

4. Social media:

Social media is a powerful medium for building brand awareness. Post high quality content and updates on social networking profiles and see how it benefits your business. You would be able to reach a wider audience and share the content also.

You should not ignore the power of backlinks. In order to beat the competition, your website should have relevant backlinks. You can benchmark your competitors’ backlinks too.

No matter what strategies you select for SEO, you should keep a track of the performance and make sure that it helps you achieve the maximum Return on investment. Hire an expert SEO agency Australia to help you achieve the profits. An experienced service provider would take care of everything and you can enjoy the benefits.

Utilizing the Power of Social Media in the Business World

Social Media MarketingWhether you are a small business or a large one, the importance of social media cannot be ignored. Customers look for honesty and transparency. Social media is a great way to interact with your customers. Social media is considered to be a cost effective way to reach the users.

It is important to have a well-planned social media strategy that allows the business owners communicate with the targeted audience. You can send messages or share updates with the consumers through social media. There are several social media platforms in the online world. You can create profiles for free on Facebook, Twitter, Linkedin, etc and spread the word. You can also use Instagram and Youtube and post relevant content to attract the users.

Why Should Business Owners Use Social Media?

Being one of the fastest and largest networks, social media has helped many business reach new heights. It can be a wise decision to participate in discussions, groups and forums to reach a wider audience. Share your thoughts and ideas to make the people aware of your company.

Have an interactive page on social networks and keep communicating with the consumers. This will make your website rank higher in the search engines too. One can also use social media along with search engine optimization to increase the Social Media Marketingbusiness revenue.

Social media is the best platform for the people who want to express their ideas and beliefs. Customers love to get updates about your products and services. You can also provide information about the latest offers as this would help to attract a wider audience. Social networking platforms are a gateway to reach millions of users without paying exorbitant charges. Though you can choose to opt for ads if you wish to go for the advertisements. Do some research in the market and choose the best option for social media.

Top Myths and Facts about SEO

Myths about SEO Busted – Check out the Facts

Top Myths and Facts about SEOThere are many myths and misconceptions among the related to SEO. It is important to find the true facts and not focus on the myths. A good SEO company Australia can help you make efforts in the right direction. Here are some of the common myths and the facts about SEO process.

Myth 1: Creating a Content-Rich Website Is Enough

Fact: Creating a content-rich website is the first step for online sales, but not the last one. If you want to make your website rank higher in the search engines, you should use SEO services. SEO can also help to drive targeted users to your website and hence, making your business grows.

Myth 2: SEO Can Be Learnt Within A Few Days

Fact: Though it may be appealing for the small business owners to learn SEO and perform the techniques on their own website, you need to understand that it requires expertise and skills to move in the right direction. You can hire expert SEO professionals Australia and find fantastic ways for making your business reach new heights.

SEO Myths and Facts You Must Know For Business

Myth 3: Businesses Can Rely On Social Media Platforms Alone

Fact: Social media plays a major role in the success of your online business, but SEO cannot be neglected. It can be a good idea to use a combination of SEO and SMO to make your business grow. No company can succeed if it relies on Social media networking alone.

Myth 4: Link Building Is Dead

Fact: The above statement is FALSE. Your website needs high quality backlinks in order to help the website rank higher in the search engines. Rather than quantity, you should look for quality while getting the backlinks. It would surely have a positive impact on your rankings.

Remember that new innovations are made in the SEO industry every now and then. So, it is important to hire SEO consultant Australia that stays updated with the latest market and industry trends.

Optimize Your Business Website for Mobile

Tops Reasons Why One Must Optimize the Website for Mobiles

Optimize Your Business Website for MobileIn today’s fast paced world, people use mobiles for banking, shopping, entertainment, surfing, etc. Hence, it becomes important for businesses to optimize their websites for mobile and smartphones. That’s the need of the hour!

If you do not have a mobile optimized website, there are chances that the mobile users try to access your website from smartphones and when they do not find it convenient to access your website, they would reach your competitors’ website. By not having a mobile optimized website, you are giving your competitors a chance to stay ahead in the race.

Here are some major reasons why you should have a mobile optimized website:

  • Mobile friendly website is a must for small and large businesses so that the users can access the website with ease and without any trouble.
  • Studies show that most of the sales these days are made via smartphones and tablets. Simple and intuitive interface appeals the users to buy your products or services.
  • Mobile websites get more traffic as compared to desktop sites. This is one of the major reasons why you should opt for a mobile friendly website.
  • Your website should offer a satisfying mobile experience to the end users. The website should be easy to navigate on the small screens of the mobile phones.

Once you have optimized the website for mobile, here are some questions that you should ask yourself or the developers:Optimize Your Business Website for Mobile

  • Does the website load in 3-4 seconds?
  • Is the content easy to read?
  • Does the website offer a great user experience?
  • Does the website have easy to activate call to action?

Once you pay attention to all the above mentioned criteria, you would be able to see an improvement in the conversion rate and boost in profits. Go for it now!

Myths and the Facts about SEO

Facts about SEOIn the world of SEO, there are many misconceptions amongst the users. You need to understand that Search engine optimization has been changed over a few years and hence, the old concepts and strategies are no longer useful.

Myth 1: The More the inbound links, the better:

Fact: Gone are the days when having thousands of low quality links could make your website rank higher in the search engines. Those links can look spammy and have an adverse effect on your rankings.

Rather than quantity, you should focus on quality of the back links. Focus on gaining quality links for relevant websites related to your products or services.

Myth 2: Metatag description helps your rankings:

Fact: Not anymore! Metatags are not indexed by Google and Bing; but you cannot ignore them. Your metatags are displayed along with your content in the search results. Hence, Meta description plays an important role to compel the users click on your listing.

Myth 3: Social is all you need:

Myths and the Facts about SEOFact: False! Social media marketing should be a part of your SEO campaign, but you cannot rely on social media solely. Remember that social media marketing plays a vital role, but one cannot ignore SEO strategies for the same. A combination of SEO and social media marketing can do wonders to your business.

Myth 4: Google loves keyword-rich domains:

Fact: In the past, Google seemed to prefer domains with keyword-rich content. Not anymore! Be smart enough to check for Google algorithms while planning for a website development. Be careful while choosing the domain name too.

Myth 5: Black hat SEO techniques can help to achieve rankings faster:

Fact: Only a fool would use black hat SEO techniques to achieve good rankings. Never get indulged in such things as it can harm your website.

Look for a reliable search engine optimization company Australia to help you guide in the right direction.

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